| Lewis Hamilton: Secret Life | |
|---|---|
| Developer(s) | nDreams, Reebok |
| Writer(s) | David Varela |
| Release date(s) | March 2010 |
| Genre(s) | Alternate Reality Game |
Lewis Hamilton: Secret Life is the second alternate reality game from the developing company nDreams (the first ARG being Xi). Lewis Hamilton: Secret Life was not based in PlayStation Home like Xi was. The ARG was created for Reebok, who also co-developed the game. Lewis Hamilton: Secret Life was a world first. It is the only time a global sport star, being Lewis Hamilton, has featured as the central character in a game of this kind. The storyline for each episode showcases a new Reebok technology such as RunTone or ZigTech.[1][2]
Describing his role in the game, Lewis Hamilton said; “Working on Lewis Hamilton: Secret Life with Reebok has been a great experience. It’s been a massive project and I’ve met people all over the world who’ve been involved. I’ve enjoyed playing a secret agent in the game and it’s a different way to put my ZigTechs through their paces. It is a shame to have to bring it to an end, after working on such an exciting project”.
The game incorporates a maze of fictional websites and characters as well as specially created online games.
Since Reebok launched the cutting-edge alternate reality game in March 2010, over 637,000 players from over 154 countries have taken part. They’ve worked together to solve puzzles and complete tests online, on mobiles and in the real world. Live events have taken place across the globe including tasks in Spain, Lebanon, Malaysia and the UK.